The action priority matrix prioritizes ideas and projects based on the effort they take to develop and possible impact they could have.
Executing the Method
Have a large number of ideas, preferably on post-its.
Draw the Matrix
Draw the matrix as shown above on a large piece of paper, with enough room for ideas.
Asses Impact and Effort
Assess the impact and effort of these ideas, possible in group discussion. Immediately place them in one of the four squares of the matrix.
One all ideas are placed, take a look at the matrix and possibly discuss and improve the sorting.
Decide what ideas to pursue, quick wins and major projects often contain promising ideas.