Summarized, the model takes the following steps: Set the project perspective, understand and determine the problem, set objectives and a future vision, create solutions and finally implement.

The model starts with a specific problem. Before the start of a project, the problem is shortly examined for previous solutions and what existing knowledge can be taken into the project. The outcome of the model is a specific solution for the given problem.

The model is iterative, meaning that after setting the perspective, the phases can be walked through a couple of times. When needed, each phase on itself can be repeated. Because of this iterative way of working, the quality of a solution can be guaranteed.

The 5 phases of our process:

Set the stage

In this phase, the process, stakeholders, and requirements are reviewed to be able to successfully start the project. Everything is set to go!

Understand the Problem

In this phase, the problem will be thoroughly researched and searched after. Hereafter, the problem will be defined resulting into a problem statement.

Determine goals

Based on the problem statement, objectives and a vision for the future are set. These form the requirements for the desired solution.

Generate solutions

Now that the strategic preferences are clear, solutions can be generated. In this phase, solutions will be ideated, chosen, developed and tested.

Implement solutions

The project will be evaluated to its objectives and implemented with the focus on proper continuation. The result might also be that a new sprint in the model has to take place.

Our scope of work: the intersection of human values, technology and business

Human values (usability), technology (feasability) and business (viability) come together in our work. Consider the usability of a product, the market research behind a product, the technology empowering a certain product and the business model to make a product successful. We have chosen for this integral approach because each of these aspects are equally important for the development of successful products and innovation,