Summarized, the model takes the following steps: Set the project perspective, understand and determine the problem, set objectives and a future vision, create solutions and finally implement.

The model starts with a specific problem. Before the start of a project, the problem is shortly examined for previous solutions and what existing knowledge can be taken into the project. The outcome of the model is a specific solution for the given problem.

The model is iterative, meaning that after setting the perspective, the phases can be walked through a couple of times. When needed, each phase on itself can be repeated. Because of this iterative way of working, the quality of a solution can be guaranteed.

The 5 phases of our process:

Prepare:
Set the stage

In this phase, the process, stakeholders, and requirements are reviewed to be able to successfully start the project. Everything is set to go!

Understand:
Understand the Problem

In this phase, the problem will be thoroughly researched and searched after. Hereafter, the problem will be defined resulting into a problem statement.

Purpose:
Determine goals

Based on the problem statement, objectives and a vision for the future are set. These form the requirements for the desired solution.

Create:
Generate solutions

Now that the strategic preferences are clear, solutions can be generated. In this phase, solutions will be ideated, chosen, developed and tested.

Activate:
Implement solutions

The project will be evaluated to its objectives and implemented with the focus on proper continuation. The result might also be that a new sprint in the model has to take place.

Our scope of work: the intersection of human values, technology and business

Human values (usability), technology (feasability) and business (viability) come together in our work. Consider the usability of a product, the market research behind a product, the technology empowering a certain product and the business model to make a product successful. We have chosen for this integral approach because each of these aspects are equally important for the development of successful products and innovation,